A $561M financial institution sought to raise their eStatement enrollment. Amidst ongoing USPS delays, the financial institution launched a campaign to their accountholders highlighting the benefits of eStatements resulting in 831 conversions.
The Audience
The financial institution leveraged Core iQ to segment all of their accountholders who were not currently enrolled in eStatements.
The Offer
The financial institution promoted the simple and effective message e-Statements being quick and easy:
“Enroll in eStatements to receive account information faster and right at your fingertips. No need to wait on the mail!”
The Communications
The financial institution used Core iQ to send out 131,932 automated emails to their accountholders in their target audience over a 6 month time period.
The Results
The emails sent from Core iQ were opened by 98,451 (77%) and the offer clicked on by 5,319 (4%) of the recipients. This email campaign resulted in 831 accountholders enrolling in eStatements. On average, the financial institution saved $0.52 for every accountholder who converted to eStatements resulting $5,310 of annualized savings and 303% return on investment.
Ready to see firsthand how Core iQ can increase your financial institution’s product enrollment? Schedule a demo to see how easy it is to build campaigns in Core iQ.
The post How One Financial Institution Boosted eStatement Enrollment with an Automated Campaign appeared first on Onovative.
