How One Credit Union Increased A&D Enrollment with a Multi‑Channel Campaign

One $517M credit union sought to increase the enrollment in their insurance products. The credit union rolled out a campaign to highlight their Accidental Death and Dismemberment (A&D) insurance coverage resulting in 85 conversions.

The Audience

The credit union utilized Core iQ to segment the members of their credit union who were 18 years or older and currently not enrolled in their credit union’s A&D coverage.

The Offer

The credit union promoted their offer to their members of “No-Cost Coverage”. They offered $1,500 pre-approval of accidental death and dismemberment insurance. The credit union guaranteed their members acceptance with no medical exams, no health questions and no agents will call.

The Communications

The credit union sent out 29,382 letters to the members in their targeted audience followed by an email from Core iQ one month later to those they had email addresses on file delivering 12,160 emails.

The Results

The email sent from Core iQ was opened by 9,951 (82%) and the offer clicked on by 548 (5%) of the recipient. This promotion resulted in 85 of the credit union’s members enrolling in their Accidental Death and Dismemberment insurance coverage.

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